trade shows
MILANO UNICA SS27
02
Milan-Rho, 20 January 2026
Value is the keyword for the SS 27 season, expressed through multiple themes, languages and suggestions, but with the definition of value as its common denominator. A concept that goes beyond the product and is built through tangible and intangible, material and symbolic elements. Value as design quality, as a conscious choice of materials, as a balance between aesthetics and function. Value as a narrative, capable of giving meaning to every detail. How much to offer versus what else to offer: an ethical choice, a strong creative vision, a clear position.
